This is a book about how art history is written. It includes detailed analyses of a dozen important texts, and theories about what counts as "interesting" or "experimental" writing on art. There are chapters on texts by Rosalind Krauss, T.J. Clark, Alexander Nemerov, Gilles Deleuze, Helene Cixous, Leo Steinberg, Jean-Louis Schefer, and others; a chapter on institutions that teach experimental writing on art; analyses of rival concepts of the essay; and chapters on the absence of literary criticism in the disciplines of art history, visual studies, art theory, and art criticism.