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Martin Butler knows what it takes to succeed when it comes to the modern customer. As an entrepreneur, a marketeer, and more recently author, lecturer ...
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This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case ...
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The top retailers in the world, from Aldo to Zara, explain their strategies for success. Based on interviews with 54 of the best known names in global ...
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