Customer Lifetime Value - The Path to Profitability reviews the CLV metric in particular. Approaches to computing CLV and the concept of customer equity ...

In Retailing: Store and Customer Level , renowned marketing expert V. Kumar delves into the dynamics that shape retail success at both the store and ...

Marketing Research: New Methodology by V. Kumar offers an innovative look at advanced research techniques, equipping readers with cutting-edge methods ...

International Marketing by V. Kumar is an authoritative guide that delves deep into the complexities of marketing across global markets. Renowned for ...

Unlock the power of customer-centric strategies with "Marketing Strategy: Customer" by V. Kumar. This book offers a fresh, research-driven perspective ...

Delve into the transformative world of Customer Relationship Management (CRM) with renowned marketing expert V. Kumar. This comprehensive guide offers ...

"Marketing Strategy: Firm" by V. Kumar delivers a comprehensive exploration into strategies that elevate firm-level performance through focused marketing ...

Master the Art of Predictive Marketing with Forecasting in Marketing by V. Kumar In today's competitive landscape, accurate forecasting is critical ...

"Marketing Research: Applications" by V. Kumar dives into the practical side of marketing research, providing a guide to implementing robust research ...

Retailing: Market and Firm Level by V. Kumar delves into the complexities of the retailing industry, providing a comprehensive understanding of both ...