This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics ...

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision ...

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key ...

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses ...