""New Ideals in Business"" is a non-fiction book written by Ida Minerva Tarbell in 1917. The book provides an account of the new business practices that were emerging at the time and their effects on both men and profits. Tarbell explores the idea that businesses should be run with a focus on ethical and moral principles, rather than solely on profit. She discusses the benefits of treating employees fairly and creating a positive work environment, as well as the importance of social responsibility and community involvement. The book also examines the impact ...