New Perspectives in Luxury Branding
Wersja papierowa
Autor:
,Emerald Group Publishing Limited
Wydawnictwo:
Emerald Publishing LtdISBN: 978-17-85608-63-6
Format: 17.0x24.4cm
Liczba stron: 226
Oprawa: Miękka
Wydanie: 2015 r.
Język: angielski
Dostępność: dostępny
390,40 zł
This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands