The exploding Chinese consumer market, which is set to match the United
States as the world's largest in purchasing power parity by approximately
2020, is the hope for many western enterprises, elsewhere faced with low or
zero growth. However, the greatest challenge for foreign entrants is setting
up a business and operational model, because one of the oddities of the
current regulatory environment is that foreign investors must seek permission
from a joint venture (JV) partner. Although very little accurate information is
available about Sino-Foreign JVs, there are many warnings about the
problems that have to be faced in order to establish them.
The present book describes not only the complete process of forming a Joint
Venture in China, but offers also a comprehensive overview of several best
practice cases on JVs in the Peoples Republic. The cultural issues which may
interfere with joint venture success are subsequently identified and possible
solutions suggested. Adding to the sparse literature on managing the day-today
problems of sino-foreign JVs, here`s how to interpret Chinese behaviour
and avoid unintended offences - while making your core business a success.