Global Business
ISBN: 978-16-411-3803-1
Format: 15.6x23.4cm
Liczba stron: 324
Oprawa: Miękka
Wydanie: 2019 r.
Język: angielski
Dostępność: dostępny
<p><em>The GLOBAL BUSINESS: An Economic, Social, and Environmental Perspective</em> is the 2<sup>nd</sup> edition of the book titled “<em>Foundations of International Business</em>” published by Information Age Publishing, Inc. in 2015. We have approached the 2<sup>nd</sup> edition from a forward looking perspective by incorporating economic, social, and environmental issues, which have strong links to stakeholders and are guided by the Triple Bottom-Line (TBL) concept. A TBL approach emphasizes the importance of Profit, People, and Planet, or PPP.</p><p>The Triple Bottom Line concept is highlighted throughout each chapter. Successful Multinational Enterprises (MNEs) are increasingly linking the company’s profit maximization goal (the economic or <strong>P</strong>rofit maximization components) to the social well-being of the community and corporate social responsibility initiatives of the firm (the social or <strong>P</strong>eople components), as well as the environmental consideration of scarce resources, climate change and sustainability (the environmental or <strong>P</strong>lanet component). This approach enables readers to assess global business opportunities and risks in a comprehensive and integral manner. We also have made important modifications in terms of content organization of this book, as described below.</p><p> </p>