The results of the theoretical and practical research of actual aspects of creativity motivation a of innovators - developers of product and technological innovations are presented in the book, from the point of view of innovative enterprise management. The wide experimental material substantiates the patterns of creativity motivation, the appropriate tool and practical recommendations are developed, which allows to make wellgrounded decisions in the process of diagnostics, motivation and development of innovators creativity, which will raise effectiveness of management of the processes of product and technological innovations creation. The book is addressed to leaders, consultants, managers in human resources in innovative sphere, and also to the wide range of readers who are interested in problems of innovation management.