<P>Tapping into&nbsp;the&nbsp;latent&nbsp;creativity and productivity&nbsp;in an organizations&nbsp;employees are two of the most important things any&nbsp;successful business should be concerned with.&nbsp;In a world where competition has become global, successful companies are learning to build competitive advantage through their human capital. </P> <P>In turbulent times, strategic success will also hinge on whether, in the eyes of the employees and society-at-large, the organization is a trusted member of the community and a good global citizen. Developing a values-driven approach to business is quickly becoming essential for financial success. Who you are and what you stand for are becoming just as important as what you sell.</P> <P>This bestselling book presents a convincing rationale for making ethical and socially responsible behavior the keystone in providing a high performance, globally successful business.</P>