Ads, Fads, and Consumer Culture
Advertising's Impact on American Character and Society
Wersja papierowa
Autor:
Berger Arthur Asa
Wydawnictwo:
Rowman & Littlefield Publishing Group IncISBN: 978-15-381-3781-9
Format: 17.8x25.4cm
Liczba stron: 314
Oprawa: Miękka
Wydanie: 2020 r.
Język: angielski
Dostępność: dostępny
261,30 zł
<P>Now in its sixth edition, this book provides an accessible and entertaining overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising plays in our lives.</P><P></P>