<P><I>Ethnocentrism </I>works to reinvigorate the study of ethnocentrism by reconceptualising ethnocentrism as a social, psychological, and attitudinal construct. </P>
<P>Using a broad, multidisciplinary approach to ethnocentrism, the book integrates literature from disciplines such as psychology, political science, sociology, anthropology, biology, and marketing studies to create a novel reorganisation of the existing literature, its origins, and its outcomes. </P>
<P>Empirical research throughout serves to comprehensively measure the six dimensions of ethnocentrism-devotion, group cohesion, preference, superiority, purity, and exploitativeness-and show how they factor into causes and consequences of ethnocentrism, including personality, values, morality, demographics, political ideology, social factors, prejudice, discrimination, and nationalism. </P><I>
<P>Ethnocentrism </I>is fascinating reading for scholars, researchers, and students in psychology, sociology, and political science. </P>