The book Business Risk Assessment and Management is a practical resource designed for Risk Management professionals, managers, risk analysts, academics, and degree students engaged in teaching or studying Management, Risk Management, Risk & Decision Analysis, and Operations Research. The chapters include topics such as Basic Business, Contingent Contract Valuation, Launching a New Product: An Analysis, Optimal Advertising, Planning a House Purchase, Portfolio Balancing with Uncertainty, Product Launch Top-Rank Risk, Product Mix with Uncertainty, Real Options, New Product Development, and the Risk Register's Effect on Business Continuity. As Bernstein aptly stated, "The risk will always be there, so we must explore many interesting tools that can help us to control risks we cannot avoid taking." Inspired by this insight, the author presents this book as a valuable tool for understanding and managing risk effectively.