The New Psychology of Sales Performance sheds new light on the decades old challenge of finding and hiring successful salespeople. In this book, Dr. Coomer outlines his research findings based on a unique database of highly successful salespeople. He provides an explanation of the personality model known as HEXACO and provides highly actionable information to help you understand and identify the personality traits that lead to better sales performance. As a bonus, Dr. Coomer makes his proprietary personality model, MyPersonality, available to you through this book at no additional cost. MyPersonality provides a full HEXACO personality assessment but goes further to use this information to predict sales performance and performance across a broad set of life skills related to goal accomplishment.