Marketing, Morality and the Natural Environment
Wersja papierowa
Autor:
Crane Andrew
Wydawnictwo:
Taylor & Francis LtdISBN: 978-04-15-43961-9
Format: 15.6x23.4cm
Liczba stron: 220
Oprawa: Miękka
Wydanie: 2007 r.
Język: angielski
Dostępność: dostępny
153,90 zł
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
