<p>Why Vanguard? According to the Oxford University Press, a vanguard is, &ldquo;A group of people leading the way in new developments or ideas: the experimental spirit of the modernist vanguard&rdquo; or &ldquo;a position at the forefront of new developments or ideas.&rdquo;</p><p>Walgreens, A'P, Sears, JCPenney, Kroger, Safeway, Radio Shack. The names read like a who&rsquo;s who of American retail. Along with their contemporaries, they were entrepreneurs and innovators who created the template for today&rsquo;s Private Brand. They created brands that stretched well beyond the confines of grocery to include virtually every retail channel and category. The brands that their teams created &ndash; are the Vanguard of branding in America.</p><p>This book is a photographic journey through time of private brands. Vanguard reveals the power of great design and celebrates the innovation and leadership. These are the vintage&nbsp;originals.</p>