<p><strong>How can we compete in today's fast-moving market? There are more platforms, more users and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered and preferred?</strong></p><p>Content DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable 'shape' for your business. </p><p>You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. </p><p>Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant. </p><p><em>'John represents the cutting edge of content marketing reality.'</em><br />
<strong>- Mark Schaefer</strong></p><p><em>'Content DNA provides the foundation and building blocks for creating great content.'</em><br />
<strong>- Vicki O'Neil</strong></p><p><em>'Talk about relentlessly helpful! This is the content bible for anyone looking to build a business online.'</em><br />
<strong>- Chloë Forbes-Kindlen</strong></p>
