<p>Lectures on General Psychology ~ Volume One circumnavigates the world of psychology in a comprehensive and critical manner. It offers students a leisurely cruise that sails with rational flags unfurled. The itinerary commences with a consideration of the diversity and methods of psychology and proceeds to put in at the ports of memory, learning, personality and neuroscience.</p>

<p>Volume One offers students a fun excursion in which Prof. Ford explains, among many tantalizing topics-</p>

<p>• How psychology has never been a coherent science.</p>

<p>• How students can become educated consumers of research.</p>

<p>• How the memory principles of proactive and retroactive interference can enhance one's love life.</p>

<p>• How the positive punishment of children can become part of the shopping experience at the local mall.</p>

<p>• How, by pretending to be incompetent, students can make friends and influence people.</p>

<p>• And how, based on brain hemisphere specialization, it's better for guys to whisper sweet nothings into their girlfriends' right ears than into their left ears.</p>

<p>There have never been lectures on general psychology like the ones in Volume One. Students are invited on board a voyage of psychological discoveries. The trip is entertaining, exhilarating, and thoroughly educational.</p>