<p><span style="background-color: transparent; color: rgb(0, 0, 0);">Rapid iteration, A/B testing, and growth hacking-these buzzwords have everyone's attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Product advisors </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">Rajesh Nerlikar</strong><span style="background-color: transparent; color: rgb(0, 0, 0);"> and </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">Ben Foster</strong><span style="background-color: transparent; color: rgb(0, 0, 0);"> believe that consistently delivering meaningful outcomes requires a deep understanding of your customer's definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">In </span><em style="background-color: transparent; color: rgb(0, 0, 0);">Build What Matters</em><span style="background-color: transparent; color: rgb(0, 0, 0);">, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you'll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.</span></p><p><br></p><p><br></p>