<p>Whether you're a first-time event organizer or a seasoned pro, you'll learn how to plan, implement, promote and manage festivals and community events of all sizes. This essential handbook walks you through each step of running a successful event in a logical progression.</p>
<ul>
<li>Discover how to find your organizing committee and on-site volunteers.</li>
<li>Explore event themes for music, food, wine, beer, books, film and air shows.</li>
<li>Find out what sponsors need and want, and how budgets, money handling and online ticket sales work.</li>
<li>Master the key components of marketing a festival, and social media and publicity strategies to use before, during and after your event.</li>
<li>Learn the steps to book talent - headliners, artists, speakers, musicians, pilots, performers, winemakers, authors, chefs, entertainers and brewmasters.</li>
<li>Review revenue generating options and what's needed to sell food, drinks and merchandise.</li>
</ul>
<p>You'll find a wealth of insights, tips, tools and resources based on the author's years of hands-on experience.</p>
