<p>Flipping for Success confronts today&rsquo;s disruptive business challenges through re-examining business strategy, in particular how to be better at strategic execution.</p>

<p>Today we are seeing more business disruption than in the past three to four decades. The old ways of growing an existing market and competing on price are yesterday&rsquo;s formula for success. Market differentiation, the other form of competition, has become the preferred way to compete. This term goes by a more common name, innovation.</p>

<p>Competitive pressure has been amplified and no industry is immune. Businesses that wait too long to transform themselves will be doomed to the history books.</p>

<p>Unfortunately, many businesses lack the adequate instruments to make this successful transformation. Many have been internally wired around the slower, compete-on-price paradigm. It&#39;s these internal barriers which prevent them from becoming more innovative.</p>

<p>This book explores the question &#39;why should businesses change now&#39; and offers approaches to rewiring business strategy for a new consumer age. It is a must read for board members, leaders and strategists currently wrestling with a host of organisational challenges.</p>