This book comprises of details regarding Product Design, Product Design for Manufacturing and Assembly, Product Development Process and Product Planning, Product Analysis and Material Selection, Identifying Customer Needs, Value Engineering. Product design describes process of imagining, creating, and iterating products that solve user's problems or address specific needs in a given market. Product design process is the set of various strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The key to successful product design is an understanding of the end user customer, the person for whom the product is being created. Product design focuses not only on specific products but the overall experience of the product. Value engineering is a systematic, organized approach to providing necessary functions in a project at the lowest cost. Value engineering promotes the substitution of materials and methods with less expensive alternatives, without sacrificing functionality.