Mastering e-Business
ISBN: 978-04-15-55787-0
Format: 15.6x23.4cm
Liczba stron: 210
Oprawa: Miękka
Wydanie: 2010 r.
Język: angielski
Dostępność: dostępny
<P>e-Business - business collaborations enabled through information and communication technologies - is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.</P>
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<P>Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating:</P>
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<LI>Business - focuses on why a specific e-Business scenario exists and how an organization can profit from it</LI>
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<LI>Organization - analyzes how organizations and their processes are structured to achieve strategic goals</LI>
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<LI>Architecture - explains the high level design of advanced information systems to describe how e-Business functions</LI>
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<LI>Technology - examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT</LI></UL>
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<P><EM>Mastering e-Business</EM> offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.</P>