Brand Presentation on Consumer Preferences Of Rice in Singapore
Wersja papierowa
Autor:
Han Lindy
Wydawnictwo:
OmniScriptum GmbH & Co. KGISBN: 978-38-433-7493-4
Format: 15.2x22.9cm
Liczba stron: 68
Oprawa: Miękka
Wydanie: 2010 r.
Język: angielski
Dostępność: dostępny
374,70 zł
A data analysis supports our observations of the impact of colours, words and images on brand rice perception. This research ultimately indicates that the impact of brand rice perception will lead to higher consumer preference. The results of our experiment indicates that the use of the colour "Red", the word "Royal" and the mythical image "Phoenix" have the greatest positive effect on the respective aspects of rice brand perception.