<P>The<EM> Handbook of Risk and Crisis Communication</EM> explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. With perspectives from psychology, sociology, anthropology, political science, economics, and communication, the <EM>Handbook of Risk and Crisis Communication</EM> enlarges the approach to defining and recognizing risk and how should it best be managed. It provides vital insights for all disciplines studying risk, including communication, public relations, business, and psychology, and will be required reading for scholars and researchers investigating risk and crisis in various contexts.</P>