<p>The very first banner ad was run on October 27th, 1994. That means, as of this book&rsquo;s publication, digital advertising is 22 years old.</p>

<p>And like most 22 year olds, it&rsquo;s time for it to get its act together.</p>

<p>In this book, we don&rsquo;t talk about short-term results, we talk about building a durable framework that can sustain whatever the future throws at it. We don&rsquo;t want to win games, we want to win championships, and champions don&rsquo;t:</p>

<ul>
<li>
<p>Blame losses on the refs (or on Google)</p>
</li>
<li>
<p>Whine about changes to the rulebook (or to their competitive marketplace)</p>
</li>
<li>
<p>Run the same play on every down (or with every ad buy)</p>
</li>
</ul>

<p>This book outlines the habits of the world&rsquo;s best marketers&mdash;the strategists who are prepared for whatever the future holds&mdash;and teaches you how you can join their ranks.</p>

<p><em>Now, let&rsquo;s play ball.</em></p>