<p>The very first banner ad was run on October 27th, 1994. That means, as of this book’s publication, digital advertising is 22 years old.</p>
<p>And like most 22 year olds, it’s time for it to get its act together.</p>
<p>In this book, we don’t talk about short-term results, we talk about building a durable framework that can sustain whatever the future throws at it. We don’t want to win games, we want to win championships, and champions don’t:</p>
<ul>
<li>
<p>Blame losses on the refs (or on Google)</p>
</li>
<li>
<p>Whine about changes to the rulebook (or to their competitive marketplace)</p>
</li>
<li>
<p>Run the same play on every down (or with every ad buy)</p>
</li>
</ul>
<p>This book outlines the habits of the world’s best marketers—the strategists who are prepared for whatever the future holds—and teaches you how you can join their ranks.</p>
<p><em>Now, let’s play ball.</em></p>
