The study is the result of a 'journey of discovery'.
The fruits of an analytical and purposely open-
minded process, which sought neither to prove nor
disprove some pre-existing theory, regarding either
the nature or influencing drivers of the
entrepreneur and entrepreneurship; but rather
progress through a subjective review of past and
current thinking on the topic. Only then, armed with
that insight, proceeded to both test and possibly re-
discover the underlying evolutional and constituent
realities of this most elusive of subjects.

The desired resultant goal of this process - to help
define a methodology by which to better identify the
principle traits that make up successful
entrepreneurial companies and most importantly, the
individual entrepreneur(s) that lead them. Should
such benchmarks show reliability of purpose, they
would certainly help provide both the Institutional
and Venture Capital community with a better and more
insightful understanding and evaluational mechanism
of venture ready Entrepreneurs thereby leading to a
streamlining of their funding processes.