<p>For IT vendors, alliances with global systems integrators (GSIs) are often an under-utilized opportunity. Whether you have an alliance ecosystem, or are just getting started, this is one of the most highly profitable places to focus your attention. </p><p>As a CEO, an alliance professional or a sales executive, this book will show you how to:</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Grow your pipeline</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Increase your average deal size</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Access the C-suite</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Engage earlier in the sales cycle</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Improve conversion rates</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Increase territory coverage</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Raise brand awareness</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Fine-tune product positioning</p><p>Find out how to limit the risk to your business' reputation from getting it wrong and how to maximize your return on investment by getting it right. If you're seeking a global industry best practice guide for growing alliances with GSIs, this book is it.</p><p><br></p>