To Plus It! means to take what you are already doing in ordinary life and make it more fun and educational for kids.

Plus It! is like the cherry on the ice cream, the chocolate in the cookie, or the coolest feature on the cellphone. It's a little difference that makes the difference in a day of family life.
It's a way to add value to the regular old chores and activities of home life and to teach your kids skills they need to know, without additional cost or time or trouble.
Turn the hours spent with children at the kitchen table, in the car, at the grocery store, on a walk-wherever-into light-hearted moments of learning adventure and happy talk with these simple Plus It! techniques. They are about simple ways to tweak an activity, use travel time, ask a good question, make a chore a challenge, or help a child break a bad mood.
You can hand Plus It! to a babysitter, mail it to a soon-to-visit grandparent, or browse it in the doctor's office and know these ideas can help everyone in your family learn and grow together more joyfully.