<p>Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have&nbsp;<em>you</em>&nbsp;changed your marketing practices to thrive in this new reality?</p><p><em>Subscription Marketing</em>&nbsp;offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model.</p><p>This completely revised, expanded edition includes:</p>
<ul>
<li>Updated research and case studies reflecting the rapid growth of subscription-based businesses</li>
<li>Real-world examples of effective value nurturing strategies</li>
<li>A new chapter on the risks and challenges of subscription marketing</li>
</ul>

<p>If your business has recurring revenue, you&rsquo;ll want to pay attention to how well you&rsquo;re nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.</p>