Play and Pay
ISBN: 978-36-391-0276-5
Format: 15.2x22.9cm
Liczba stron: 84
Oprawa: Miękka
Wydanie: 2008 r.
Język: angielski
Dostępność: aktualnie niedostępny
Student-athletes are an integral part of all universities successes during their time as a student. However, once they graduate they are often asked to financially contribute back to their alma mater in a variety of ways. This work takes a closer look at how former student-athletes at the University of North Carolina financially contributed to university and departmental fundraising efforts, and to athletics specifically, and why they give in such a manner. Strategies will be discussed to improve communication and fundraising efforts with this group, as a strong relationship between universities and former student-athletes is beneficial to all parties involved.