Competitive Intelligence
How to Gather Analyze and Use Information to Move Your Business to the Top
Wersja papierowa
Autor:
Kahaner Larry
ISBN: 978-06-8484-404-6Format: 15.2x22.9cm
Liczba stron: 304
Wydanie: 1998 r.
Język: angielski
Dostępność: dostępny
88,30 zł
In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows
How to profile your competitors' executives to unmask their decision-making processes
The line between legal and illegal or unethical activities
How to protect your own company against your competitors' intelligence operations
COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.