It is clear from the statistics that TV is a dominant force in the world, and India is no exception.The advent of each new electronic medium or technology has been both celebrated and viewed with alarm, often simultaneously. TV,cable TV, video games, computers and the Internet have each been regarded as menace by parents who are more concerned with learning and education of children. While many will argue that this new generation is more influenced by computers and the Internet than TV, TV still remains a dominant force in all cultures.It is also a known fact that the family interaction with each other will be minimum when the TV is on.The present book gives an over view of literature on impact of TV viewing on behaviour and academic achievement of elementary school children.The results of the study reiterated a modest negative link between the total time children spend viewing TV and their school achievement.The magnitude of behaviour problems also varied depending on amount of TV watching.The book certainly helps parents and teachers to understand the determinants of children's TV viewing and consequences of excessive TV watching on their behavior and tips to control it.