""Winning The Public"" is a book written by Samuel Macaw Kennedy and published in 1920. The book is a guide for businesses and individuals who want to improve their public relations skills. It covers topics such as effective communication, building a positive reputation, handling negative publicity, and creating effective advertising campaigns.Kennedy emphasizes the importance of understanding the public's needs and desires in order to create successful public relations strategies. He provides examples of successful campaigns and offers practical advice for implementing similar strategies.The book is written in a straightforward style and is accessible to readers of all levels. It is a valuable resource for anyone interested in improving their public relations skills, whether for personal or professional reasons. Overall, ""Winning The Public"" is a timeless guide to effective public relations that remains relevant today.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.