The urge to splurge
Wersja papierowa
Autor:
Khan Muhammad Mansoor
Wydawnictwo:
OmniScriptum GmbH & Co. KGISBN: 978-36-591-9072-8
Format: 15.2x22.9cm
Liczba stron: 124
Oprawa: Miękka
Wydanie: 2012 r.
Język: angielski
Dostępność: aktualnie niedostępny
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Impulse buying is a strange phenomena. It is something that makes one happy while surely ruining budgets. This book explores the consumer impulse buying behavior in an online context. With the flourishing future of E-businesses, marketers and entrepreneurs should look ways to tap this nature of consumers. The book examines the factors that influence unplanned purchases in an online environment. The factors highlighted in the book are from Pakistani consumers' perspective, where online shopping is fast becoming the convenient way to buying products.