<p> Family Jeweller to Legacy Brand is the only book of its kind, written by a seasonedjeweler for fellow jewelers. It delves into their everyday struggles, offering effective strategies to overcome challenges in the jewelry business. With a focus on customer behavior and psychology, it illuminates crucial elements for success in today's business landscape. Whether a large showroom or a small-scale business, this book provides straightforward strategies and practical implementation steps. Learning is an art, but implementation is the key to success, and this book is the essential guide for any jeweler's journey to success."With over 25 years of expertise in the jewellery industry, Saurabh A. Khandewal thrives as a distinguished gemologist and businessperson. Starting at his father's store, he gained practical knowledge before excelling in sports and obtaining a law degree. In 2001, he founded Gehna jewellery store, refining his gemology skills. This propelled him to the role of Principal CEO of Dhanvi Diamond in 2006. Saurabh's diverse pursuits include scuba diving, stock market analysis, and influential speaking, while upholding values of diligence, excellence, and adaptability at Dhanvi Diamond.In 2001, Saurabh established Gehna, his own jewelry store, while continuing to refine his expertise in gemology and diamond grading. This propelled him into diamond manufacturing and trading, culminating in his role as the Principal CEO of Dhanvi Diamond in 2006. Alongside his successful jewelry career, Saurabh expanded his horizons as a certified scuba diver, stock market financial analyst, and influential speaker.</p>