The present study is focused on the development of environmental friendly composite friction materials and compared with available commercial friction materials. Copper (Cu) will be replaced with different reinforcement materials to reduce pollution. The microstructure, surface roughness, elemental distribution, porosity have been observed. The variation of wear and friction have been analysed for the developed friction material with different running conditions. Taguchi orthogonal array method has been utilized for reducing the number of experiments and getting near-optimal test parameters for the best tribological performance. The grey relation analysis method has been used to determine the optimum set of parameters by the multi-objective optimization into a single-objective optimization.