<P><EM>TV Writing On Demand: Creating Great Content in the Digital Era</EM> takes a deep dive into writing for today's audiences, against the backdrop of a rapidly evolving TV ecosystem. Amazon, Hulu and Netflix were just the beginning. The proliferation of everything digital has led to an ever-expanding array of the most authentic and engaging programming that we've ever seen. No longer is there a distinction between broadcast, cable and streaming. It's all <I>content</I>. Regardless of what new platforms and channels will emerge in the coming years, for creators and writers, the future of entertainment has never looked brighter.</P>
<P>This book goes beyond an analysis of what makes great programming work. It is a master course in the creation of entertainment that does more than meet the standards of modern audiences-it challenges their expectations. Among other essentials, readers will discover how to:</P>
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<LI><STRONG>Satisfy the binge viewer</STRONG>: analysis of the new genres, trends and how to make smart initial decisions for strong, sustainable story. Plus, learn from the rebel who reinvented an entire format.</LI>
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<LI><STRONG>Develop iconic characters</STRONG>: how to foster audience alignment and allegiance, from empathy and dialogue to throwing characters off their game, all through the lens of authenticity and relatability.</LI>
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<LI><STRONG>Create a lasting, meaningful career in the evolving TV marketplace</STRONG>: how to overcome trips, traps and tropes, the pros and cons of I.P.; use the Show Bible as a sales tool and make the most of the plethora of new opportunities out there.</LI>
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<P>A companion website offers additional content including script excerpts, show bible samples, interviews with television content creators, and more.</P>