Enduring business relationships last over time
and survive in spite of difficulties. They tend to
bring profit and learning opportunities to both
companies. Such lasting relationships have been
observed in the industrial setting, but how about in
professional services? The book surveys eighty new
professional service relationships during four
years. It shows how different bonds may tie the
parties together and how mutual adaptations could
strengthen the relationships. The surrounding
network structure affects the relationships and
could help to promote endurance. This view of
professional service relationships adds to business
network theory. It gives fruitful advice to
practioners who want to create more stability in
terms of enduring business relationships.