Analyzing and Influencing Search Engine Results
Business and Technology Impacts on Web Information Retrieval
Wersja papierowa
Autor:
Lieberam-Schmidt Sönke
Wydawnictwo:
Springer Nature B.V.ISBN: 978-38-349-2453-7
Format: 14.8x21.0cm
Liczba stron: 244
Oprawa: Miękka
Wydanie: 2010 r.
Język: angielski
Dostępność: dostępny
395,40 zł
Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses like e.g. online shops. He structures available SEO means and integrates them in a Website
creation process proven to be successful in practice. A model for selecting the right keywords in this context is developed. For search engines, he presents new methods of grouping and presenting results in a clear manner.
