How to Build Your Brand
ISBN: 978-10-321-2146-8
Format: 17.8x25.4cm
Liczba stron: 214
Oprawa: Miękka
Wydanie: 2022 r.
Język: angielski
Dostępność: dostępny
<P>Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. </P>
<P>Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What these books don't offer are the "how to's" of branding. This book empowers readers by teaching them the author's unique, time-tested Success Model, and step-by-step, repeatable method for successful brand building. </P>
<P>After reading this insightful book, you will learn how to: </P>
<UL>
<LI>Develop "big picture" insight that inspires big brand ideas </LI>
<LI>Use imagery to understand the fundamental human values that give our life meaning as well as learn about the feelings that reveal our hopes and dreams. </LI>
<LI>Develop highly motivating brand concepts that link to our values and aspirations. </LI>
<LI>Create the tactical roadmap to implement the concepts. </LI></UL>
<P>The author clearly shares the: </P>
<UL>
<LI>Success Model that defines the world's most successful brands. </LI>
<LI>Case studies that demonstrate the Model in action.Step-by-step method to implement the model. </LI>
<LI>The evidence -- scientific and psychological --.that supports the model and method. </LI></UL>
<P>Essentially, this book empowers readers to become skilled brand builders enabling them to succeed personally, socially, and professionally.</P><STRONG>For more information on this book, please visit</STRONG>: www.howtobuildyourbrand.net