Things the Brand Gurus don't want you to know (2nd Edition)
ISBN: 978-09-947174-9-8
Format: 14.8x21.0cm
Liczba stron: 244
Oprawa: Miękka
Wydanie: 2018 r.
Język: angielski
Dostępność: dostępny
<p><strong>Get the professional insights behind:-</strong></p>
<ul>
<li>How do you create and maintain a profitable brand?</li>
<li>How do you write a brief?</li>
<li>How do you know if your advertising is a failure? What is the best way to judge it?</li>
<li>How do you choose an advertising agency? What are the pitfalls to look out for?</li>
<li>Why is it that mavericks create great brands?</li>
<li>Undermining honesty.</li>
<li>The value of being small</li>
<li>How can people become brands?</li>
<li>The many other ways to successfully promote your company or brand, without using expensive advertising.</li>
<li>How to create a website that fully engages your customers and increases your profits.</li>
<li>How to create and use Social Media effectively.</li>
<li>How to create your own advertising.</li>
<li>Using, and creating Print, Radio, TV, and Billboard advertising.</li>
<li>Where can you find the best research about your customers?</li>
<li>How to create and use promotional ideas.</li>
<li>Where will it all end? What are the trends?</li>
</ul>