Marketing Management and Policy
ISBN: 978-16-365-1429-1
Format: 15.2x22.9cm
Liczba stron: 336
Oprawa: Miękka
Wydanie: 2025 r.
Język: angielski
Dostępność: dostępny
<p><strong style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)">Strategic Marketing Decisions for a Changing Business Landscape!</strong></p><p></p><p><em style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)">Marketing Management and Policy</em><span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"> by </span><strong style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)">Naresh Malhotra</strong><span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"> provides a comprehensive exploration of marketing strategies, policies, and frameworks that drive business success. This volume in the </span><em style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)">Legend in Marketing</em><span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"> series delves into the </span><strong style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)">fundamental principles of marketing management</strong><span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)">, addressing critical topics such as </span><strong style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)">market positioning, competitive strategy, pricing models, and branding policies.</strong></p><p></p><p><span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)">With insights drawn from </span><strong style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)">decades of research</strong><span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)">, this book examines how businesses formulate and implement </span><strong style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)">effective marketing policies</strong><span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"> to stay ahead in dynamic markets. It also covers </span><strong style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)">regulatory considerations, ethical marketing practices, and the evolving role of technology</strong><span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"> in shaping marketing decisions.</span></p><p></p><p><span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)">This essential resource is designed for </span><strong style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)">marketing professionals, business strategists, policymakers, and researchers</strong><span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"> looking to refine their marketing approaches and create sustainable growth strategies.</span></p><p></p><p><span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)">���� </span><strong style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)">Master the art of marketing management-get your copy today!</strong></p>