Unfolding Ambivalence
Wersja papierowa
Autor:
McGrane Joshua
Wydawnictwo:
KS OmniScriptum PublishingISBN: 978-38-383-4786-8
Format: 15.2x22.9cm
Liczba stron: 228
Oprawa: Miękka
Wydanie: 2010 r.
Język: angielski
Dostępność: dostępny
545,80 zł
In the last two decades, ambivalence has emerged as one of the primary concerns of attitude researchers. The acknowledgement that individuals may simultaneously evaluate an attitude object as both positive and negative has challenged a number of the status quos of the attitude literature. This monograph utilises unfolding psychometric models to investigate the implications of ambivalence for the conceptualisation and measurement of attitudes.