The Purpose Is Profit
ISBN: 978-09-86304-34-7
Format: 14.0x21.6cm
Liczba stron: 330
Oprawa: Miękka
Wydanie: 2016 r.
Język: angielski
Dostępność: aktualnie niedostępny
<p><strong>Do you feel the pull to start your own business?</strong></p>
<p>Tired of working for others and dealing with office politics, eager for control and more money, Ed “Skip” McLaughlin certainly felt it. When he left his high-level corporate position to start not one but <em>two</em> new businesses, his colleagues’ reaction was disbelief:</p>
<p><em>People told me I was crazy. “You are going to fail!”</em></p>
<p>One of his businesses <em>did</em> fail, but the other thrived. Ed bootstrapped it into an Inc. 500 company and later sold it to a Fortune 100 company. Now, you can learn from his experience—what to do and what not to do—to create your own successful startup. <em>The</em> <em>Purpose</em> <em>Is</em> <em>Profit</em> eliminates the mystery of becoming an entrepreneur. You will learn—</p>
<ul>
<li>why distinctive competence trumps passion</li>
<li>where and when to get funding without losing control</li>
<li>how to build an entrepreneurial brand that lasts</li>
<li>why profit should be factored into every business decision</li>
<li>how ethical behavior breeds trust and unlocks profit</li>
</ul>
<p>As a bonus, <em>The Purpose Is Profit</em> includes two manuals: <em>The</em> <em>Startup</em> <em>Roadmap</em> details the 21 steps you should take to build a profitable business. <em>The</em> <em>Startup Funding Guide</em> delivers the tools you need to fund your business.</p>