<p><strong>Do you feel the pull to start your own business?</strong></p>

<p>Tired of working for others and dealing with office politics, eager for control and more money, Ed &ldquo;Skip&rdquo; McLaughlin certainly felt it. When he left his high-level corporate position to start not one but <em>two</em> new businesses, his colleagues&rsquo; reaction was disbelief:</p>

<p><em>People told me I was crazy. &ldquo;You are going to fail!&rdquo;</em></p>

<p>One of his businesses <em>did</em> fail, but the other thrived. Ed bootstrapped it into an Inc. 500 company and later sold it to a Fortune 100 company. Now, you can learn from his experience&mdash;what to do and what not to do&mdash;to create your own successful startup. <em>The</em> <em>Purpose</em> <em>Is</em> <em>Profit</em> eliminates the mystery of becoming an entrepreneur. You will learn&mdash;</p>

<ul>
<li>why distinctive competence trumps passion</li>
<li>where and when to get funding without losing control</li>
<li>how to build an entrepreneurial brand that lasts</li>
<li>why profit should be factored into every business decision</li>
<li>how ethical behavior breeds trust and unlocks profit</li>
</ul>

<p>As a bonus, <em>The Purpose Is Profit</em> includes two manuals: <em>The</em> <em>Startup</em> <em>Roadmap</em> details the 21 steps you should take to build a profitable business. <em>The</em> <em>Startup Funding Guide</em> delivers the tools you need to fund your business.</p>