<p>Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That&rsquo;s equivalent to over $25 million today.</p><p>Claude codified his techniques in 1923 in a book called <em>Scientific Advertising.</em></p><p>While this book has been recommended and used by many great marketing minds since Claude&rsquo;s day, his principles remain broadly unknown.</p><p>To ensure Claude&rsquo;s techniques and principles are not forgotten, best-selling author and entrepreneur, Tony Melvin, has taken Claude&rsquo;s original work and revitalized it for today.&nbsp;</p><p>Tony isolated<strong> <em>114 Profitable Laws of Advertising ' Marketing </em></strong>providing a clear set of rules that anyone can follow. These Laws spread across 17 categories including:</p><p>&bull; 8 Laws for Headlines</p><p>&bull; 2 Laws for Call-to-Action</p><p>&bull; 13 Laws for Salesmanship</p><p>Never before has Claude&rsquo;s work been presented with such clarity, including:</p><p>&bull; Uncommon words defined.</p><p>&bull; Example ads referenced by Claude.</p><p>&bull; Added illustrations to aid understanding.</p><p>If you learn and apply these laws, you&rsquo;ll never waste money on ineffective advertising or marketing again. That&rsquo;s a promise!&nbsp;</p>