The Study of the Factors Affecting Consumer Willingness to Observe
Wersja papierowa
Autor:
Miladian Hossein
Wydawnictwo:
OmniScriptum GmbH & Co. KGISBN: 978-36-592-1997-9
Format: 15.2x22.9cm
Liczba stron: 124
Oprawa: Miękka
Wydanie: 2014 r.
Język: angielski
Dostępność: dostępny
388,80 zł
Consider the frequency with which consumers routinely encounter with purchase decisions for which they had almost no information. A place to eat, time to travel, video rental, gifts for family, all are common examples. In complex trademark selection environments that exist today, some researches show that consumers postpone choosing a brand or product.Observing behavior of other consumers may simplify the consumer decision by providing the information that is used as resources of assessment, interest and consumer behavior