There is an expression many of you may know: “Back of The Napkin” - This refers Technique Material to a causal analysis of basically anything. Story has it that “The Laffer Curve”, which claims to show the relationship between tax cuts and government income, was drawn by Arthur Laffer in 1974 on a bar napkin to show an aide to President Gerald R. Ford why the federal government should cut taxes.

This book applies the same “simplification” principle to all aspects of commercial real estate. Anyone considering buying, selling, leasing, or brokering commercial real estate would be well suited to read this book. There is also an outstanding section on sales technique, which can immeasurably improve your sales success in any field.