<p><strong>Transform your business with a hybrid approach to achieve revolutionary innovation<em> and</em> long-term success.</strong></p><p><br></p><p>Experienced startup founder and CMO turned corporate innovator Lauren Perkins has discovered the key to creating that success: companies must integrate the best aspects of brands and startups to build resilient ventures <em>and</em> accelerate growth.</p><p>&nbsp;&nbsp;&nbsp;During her fifteen years in the business trenches, Perkins has developed a keen sense of pattern recognition by remaining vigilant to the dynamics of today's most successful brands and startups. She believes in an approach that blends an established brand's ability to leverage infrastructure and generate customer loyalty with a startup's responsiveness to change and challenges; this combination supports customer-centricity.&nbsp;</p><p>&nbsp;&nbsp;&nbsp;In this book, Perkins lays out this new approach that shows you how to</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>harness the combined power of brand stability and startup agility,</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>challenge your assumptions and embrace innovative ways of thinking and working,</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>prepare to weather the crises your organization will face, and</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>cultivate a hybrid approach to capitalize on the strengths of each while minimizing the weaknesses.</li></ol><p>&nbsp;&nbsp;&nbsp;By thinking like a brand and acting like a startup, Perkins reveals how to build successful, sustainable ventures that not only survive but thrive in a world of constant change.</p>